campaigns Not just beautiful, smart.
Overview
BRAND REPOSITIONING
Informed by consumer insights, we evolved Blanco’s previously purely functional brand platform into a function plus design and desirability platform.
Under the positioning platform “Not just beautiful, smart.” we featured a series of beautiful products accompanied by beautifully photographed people in slightly less-than-perfect situations.
Fortunately, even when life doesn’t quite go the way we expect, we can rely on our Blanco appliances to see us through.
WHAT WE DID:
- BRAND STRATEGY
- BRAND POSITIONING STATEMENT
- ART DIRECTION AND COPYWRITING
- RADIO SPOTS
- EDMs
- FACEBOOK INTEGRATION
- PHOTOGRAPHY
- BRAND CATALOGUES
- PRINT ADVERTISEMENTS
- CONSUMER PROMOTIONS
- P.O.S.
- PACKAGING