Promotions Win a winter coat.
Don't grow one.
INTEGRATED CONSUMER PROMOTION
Women hate shaving their legs, so winter offers the welcome opportunity to cover up and let it all grow.
Good for women, bad for Braun.
The challenge from Braun was to increase purchases of Silk-épil shavers during the traditionally low sales period.
Because of the slightly uncomfortable nature of the subject we decided to used humour. Taking our audience somewhere they didn’t expect to go, we suggested that it’s better to win a winter coat than grow one.
An image of a beautifully smooth woman and the opportunity to win a exquisite Akira Isogawa coat sealed the deal.
- WEBSITE INTEGRATION
- IN-STORE P.O.S.
- COMPETITION ENTRY PADS
- COMPETITION MANAGEMENT
- PRIZE SOURCING AND FULFILLMENT