Overview

Pro-Health Toothbrush Launch Campaign

The breif was to establish Oral-B’s superiority as market leaders in the brushing category and drive sales of manual brushes.

We created a key image that heroed the new CrossAction Pro-Health brush and clearly articulated it’s 7 Oral Care benefits.

This image was adapted across a range of material including print advertisements, a die-cut “Take One” Media educational leaflet and floor media, designed to influence the purchase of impulse buyers.

We also contributed content to the online vox pops and supplied support material to the “Take the Challenge” experiential booths.

CAMPAIGN ELEMENTS:

• KEY IMAGE DEVELOPMENT
• PRINT ADVERTISING
• CHANNEL FLOOR MEDIA
• TAKE ONE MEDIA
• EXPERIENTIAL SUPPORT MATERIAL