Campaigns HAPPY ENDINGS FOR YOUR HAIR
Procter & Gamble boutique hair brand PPS, wanted a fresh campaign that would excite the PPS sales team, hairdressers and consumers.
The answer was to leverage the transformational messages within fairytales but add a quirky PPS twist.
The fairytale theme presented us with a range of hair-centric characters, allowed for multiple hair treatment shoots and extended the campaign’s longevity.
The fairytale character is the consumer, her enemy is bad hair. Our hero is the hairdresser – and with a little magic from PPS we all lived happily ever after.